Cloud at an Inflection Point
For years, businesses treated the cloud as a convenient warehouse, a place to store files, host servers, or back up critical data. Today, that perception is obsolete.
By 2028, India’s public cloud services market is projected to reach $25.5 billion, growing at a remarkable 24% CAGR. That growth isn’t being driven by storage alone. It’s being powered by businesses that see the cloud as their strategic brain, not just their hard drive.
Cloud today is mission-critical infrastructure. It powers everything from AI-driven workflows to fintech APIs to global streaming platforms. Without it, scale is impossible.
Beyond Storage: Where the Action Happens
The modern economy doesn’t just use the cloud, it depends on it.
• AI/ML Workflows
Training generative AI models requires immense compute power. Cloud GPUs enable startups and enterprises alike to train and deploy AI at scale, without buying prohibitively expensive infrastructure.
• Streaming & Media
Platforms like Netflix and YouTube scale globally through multi-cloud deployments. Every time you binge-watch a series in Mumbai, you’re tapping into a complex web of cloud-native servers built to handle billions of views concurrently.
• Fintech Infrastructure
UPI, banking APIs, and trading platforms rely on cloud-native systems to guarantee real-time performance. When billions of micro-transactions run daily, the elasticity of the cloud is what ensures financial trust.
Cloud is no longer where businesses keep their data. It’s where they operate, innovate, and scale.
The New Playbook: Intelligent Cloud
To meet today’s demands, organizations are rewriting their cloud strategies. The old monolithic “lift and shift” approach isn’t enough. Instead, the playbook looks like this:
1. Multi-Cloud Adoption
Enterprises are distributing workloads across multiple providers to safeguard against outages and improve resilience. If one cloud zone goes down, operations don’t skip a beat.
2. Hybrid Cloud Strategies
Balancing security with flexibility, hybrid setups allow sensitive data to remain on-premises while leveraging the scale and agility of public cloud.
3. Cloud-Native Apps
Businesses are building directly in the cloud, creating apps that can roll out updates instantly, scale automatically during spikes, and fail gracefully without disruption.
This shift marks cloud not as an add-on, but as the foundation of digital business continuity.
India’s Unique Advantage
India isn’t just adopting the cloud, it’s pioneering models that are being studied globally.
• India Stack + ONDC
Aadhar, eKYC, DigiLocker, and UPI created the rails for mass digital inclusion. ONDC (Open Network for Digital Commerce) is now taking this further, using interoperable digital infrastructure to empower small merchants across the country. All of this runs on scalable cloud backbones.
• Tier-2/3 Business Digitization
From textile exporters in Surat to edtech startups in Lucknow, cloud platforms are enabling small and mid-sized businesses to go digital-first without massive upfront investment.
This combination, public digital infrastructure + scalable cloud gives India a unique edge. It’s not just consumption-led growth; it’s infrastructure-led transformation.
Our Thoughts
For us at Lytus, the cloud isn’t a place where your data “sits.” It’s a mindset shift. It’s where businesses learn to think differently, not in terms of physical limitations, but in terms of infinite scalability.
From a creator uploading reels to an enterprise building fintech platforms, the real story is the same: cloud is the invisible backbone enabling ideas to scale without friction.
Cloud isn’t where your data lives. It’s where your future is being built.